My Comments about Pinterest in CIO.com

9 May

 

I had a quote in CIO.com about a month ago. It was in reference to using Pinterest for a brand. Interestingly, Pinterest has been somewhat controversial on the startup scene.

The majority of the audience at Hacker News just doesn’t understand the appeal. From my perspective, the appeal is obvious from the second you logon. As a user, there is a seemingly never ending stream of beautiful and interesting images. The site is compelling and enjoyable and a great way to not only organize your thoughts and ideas in a visual way, but to also see others doing the same. It shows a literal snapshot of someone else’s preferences and tastes. I think it’s fantastic. HN worries about monetization, which is ridiculous. That site will make boat loads of cash through any one of the various monetization strategies that are open to it. Pinterest is great both as a casual user and for brands and marketers. My quote in CIO was geared toward tips for brands and companies in how to use Pinterest.

 

10. Be a good member of the Pinterest community.
“The absolute MUST for any brand or retailer using Pinterest is to become a part of the community,” adds Sherrod DeGrippo, proprietor, Blue Key Studio, a home decor store. Pinterest should not “be used as simply a marketing tool where a vendor posts all their items for sale and then leaves,” she cautions. “The community on Pinterest is smart and savvy. They know marketing when they see it, and if it doesn’t otherwise add value, they will write you off.” That’s why Blue Key Studio has a variety of boards, not just focusing on home decor, but on food, fashion and other things that their followers might like. “Our Dogs and Decor board is a great example. It combines two things I really love: great interior design and canines.”

 

I am so glad they mentioned my dogs and decor board. It’s really fun and I love being able to find gorgeous interiors where dogs are also lounging about. It’s exciting to come across one and add it to my collection. These things used to be kept locally on personal folders, but now people are using Pinterest to share them and keep them available for other users to see.

Pinterest has made such a huge impact on the web and the way people share things they like. I’ll be posting more in the future about my thoughts on using it for marketing and just for fun too.

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