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Sherrod on NPR

24 Jul

I had a little spot on NPR Connecticut today. The main topic was about trolling but Parmy Olson who wrote a book about Anonymous did the first segment. You can skip to 00:31 to hear my part. It’s just a few quick comments about what “trolling” means.

 

Click here for audio player.

My Comments about Pinterest in CIO.com

9 May

 

I had a quote in CIO.com about a month ago. It was in reference to using Pinterest for a brand. Interestingly, Pinterest has been somewhat controversial on the startup scene.

The majority of the audience at Hacker News just doesn’t understand the appeal. From my perspective, the appeal is obvious from the second you logon. As a user, there is a seemingly never ending stream of beautiful and interesting images. The site is compelling and enjoyable and a great way to not only organize your thoughts and ideas in a visual way, but to also see others doing the same. It shows a literal snapshot of someone else’s preferences and tastes. I think it’s fantastic. HN worries about monetization, which is ridiculous. That site will make boat loads of cash through any one of the various monetization strategies that are open to it. Pinterest is great both as a casual user and for brands and marketers. My quote in CIO was geared toward tips for brands and companies in how to use Pinterest.

 

10. Be a good member of the Pinterest community.
“The absolute MUST for any brand or retailer using Pinterest is to become a part of the community,” adds Sherrod DeGrippo, proprietor, Blue Key Studio, a home decor store. Pinterest should not “be used as simply a marketing tool where a vendor posts all their items for sale and then leaves,” she cautions. “The community on Pinterest is smart and savvy. They know marketing when they see it, and if it doesn’t otherwise add value, they will write you off.” That’s why Blue Key Studio has a variety of boards, not just focusing on home decor, but on food, fashion and other things that their followers might like. “Our Dogs and Decor board is a great example. It combines two things I really love: great interior design and canines.”

 

I am so glad they mentioned my dogs and decor board. It’s really fun and I love being able to find gorgeous interiors where dogs are also lounging about. It’s exciting to come across one and add it to my collection. These things used to be kept locally on personal folders, but now people are using Pinterest to share them and keep them available for other users to see.

Pinterest has made such a huge impact on the web and the way people share things they like. I’ll be posting more in the future about my thoughts on using it for marketing and just for fun too.

Interview From the Portland Mercury

30 Sep

This bit with me from the Portland Mercury is sort of controversial. I admit to knowingly inciting an internet riot when I said “cats are out, dogs are in,” in reference to internet culture. I stand by it  though. Dogs are just better. The faces they make are funnier and they’re more comfortable in front of the camera.

That wasn’t really the point of the piece though. It talks more about my experience with community management and how I’ve seen user participation on the web evolve over so many years.

 

“I think it’s really, really hard to keep user-generated content high quality while also not devolving into a walled garden where people are afraid to contribute because they don’t want to deal with being bulldozed by others who are obsessed with rules,”

 

I think this is so true and wikipedia has already admitted as much. Contributors to user-generated sites are hitting a point of fatigue. Simply because there is so much to catalog and such a huge amount of pushback from other users.